In 1995 Gela Nash-Taylor and Pamela Skaist-Levy decided to create their own fashion label named Travis Jeans selling maternity pants. In 1996 the girls changed the name to Juicy Couture in order to aim more to an affordable girls clothing line. They sent their first line to many celebrities and because these clebs started to wear the cloths as they liked it. A brand was born. The watches line has its own very significant style and will stand out without any problems.