Jacob Jensen is considered the master of modern design. The brand from Denmark has been producing watches of the highest quality for over 60 years. The first product to carry the brand Jacob Jensen was a wristwatch. Shortly after its introduction on the market, it was included into the Design Study Collection of the Museum of Modern Art in New York. There he made his name famous when he showed his marriage of two 20th century design traditions: European Bauhaus and American design icon, Raymond Loewy. Jensen adopted the “MAYA” (Most Advanced Yet Acceptable) principle for his watches. Together these have formed the branding of his designs ever since. The iconic Jacob Jensen 510 and 520 watch is still in production today and its timeless and minimalistic character continues to attract the attention of design connoisseurs.