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The watch specialist for over 25 years

Swiss watches

Swiss watches have had an enormous appeal to many watch lovers for years. Why? The answer to this question is actually quite simple. If you choose a Swiss Made watch, then you choose a watch that is equal to traditional - often handmade - quality, detailed designs, excellent workmanship and enormous accuracy. Although many Asian and European manufacturers produce comparable timepieces, they cannot match Swiss watches - the standard in watchmaking.

But what makes a Swiss Made watch? A timepiece is considered Swiss Made when it is produced and placed in Switzerland and the Swiss-made components of the timepiece make up at least 50 per cent of the total value. The watch must also have been inspected by a manufacturer in Switzerland. If the timepiece has not been placed in the case in Switzerland, but otherwise meets the criteria to be considered a Swiss timepiece, it is designated Swiss Movement.

777 watches

Buying a Swiss watch

Once you've decided to buy a Swiss watch, is the right place to shop. Our range of Swiss watches varies from women's to men's watch brands, from affordable to exclusive models and from automatic Swiss watches to quartz. Whether you prefer a timepiece from Swiss Military Hanowa, Maurice Lacroix or Hamilton - the choice is enormous. Would you rather see and feel the watch in real life? Feel free to drop by in the shop.

Buy your Swiss Made watch easily online at is the online specialist in brand watches, where service and expertise are paramount. Need advice? Our customer service representatives are waiting for your call or email.