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Watch brands have been releasing watches with a specific theme, such as art or connecting a watch to an event which the brand sponsors, for a long time. What's new and emerging are the so-called “Collabs”- collaborations with celebrities, athletes, influencers, charities and brands - where the watch is developed with and/or endorsed by the collaborator.
Another category of collaboration watches is when the watch brand is granted permission to use the imagery of another brand, such as a movie franchise or copyrighted artwork.
On this page we have compiled all current collaboration watches in our collection on this page.
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