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The watch specialist for over 25 years

Maurice Lacroix Watches

Maurice Lacroix watch making company has been creating extraordinary timepieces since 1975. The company is one of the few independent Swiss watch manufacturers producing watches and unique movements in their own watch making facilities in Montfaucon in the Jura region of Switzerland. The movement decorations are hand-fitted because only the hand-craftsmanship guarantees the desired quality. Innovative surface finishes lend these beautiful watches their unique, unmistakable Maurice Lacroix appearance.

Popular search terms: Eliros, Fiaba, Masterpiece, Mens, Ladies en Aikon.

173 watches

Easy payments via Apple Pay
Easy payments via Apple Pay
Easy payments via Apple Pay

Swiss watch Company Maurice Lacroix

Maurice Lacroix is a luxury brand of Swiss Made watches based in the Canton of Jura. To produce its mechanical timepieces, Maurice Lacroix uses their own in-house manufactured movements (manufacture) or contemporary calibers, all made in Switzerland. Historical, classic Swiss movements are sometimes used in limited edition specials. Each one of these movements is carefully optimized to meet the standards of the long tradition of Swiss watchmaking. A lovingly applied hand crafted finish adds to the character of the watches. With this attention to detail and striving for perfection, extraordinary Maurice Lacroix timepieces are born.

The history of Maurice Lacroix watches

Maurice Lacroix started as part of Desco von Schulthess of Zurich (Desco, founded in 1889). Desco, traded in luxury silk scarfs and ties. Later, the company became a representative for luxury watch brands including Audemars Piguet, Heuer, Eterna, and Jaeger-LeCoultre since 1949. In 1961 Desco acquired an assembly facility in Saignelégier, in the Swiss Canton of Jura where it started to produce private label watches for third parties. The first watch model under the name of Maurice Lacroix came to market in 1975.

In-house watch case production

By 1980, Maurice Lacroix ceased production for third parties and concentrated on producing their own brand watches. By acquiring the case maker Queloz S.A., also based in Saignelégier, the company gained the ability to produce watch cases in-house which makes Maurice Lacroix unique compared to other luxury watch companies.

Additional functions (complications)

Maurice Lacroix has since the nineteennineties specialized in developing additional functions (complications) for mechanical watches like retrograde displays, innovative chronographs and moon phase indicators.

The transition to manufacture d'horlogerie

In 2001, the Maurice Lacroix SA became independent of the former parent company.  In 2003 the company  took another step towards becoming an independent watch manufacturer with the introduction of a Double Rétrograde. The very rare retrograde 24-hour denotation for the second time zone is made entirely in-house.

Exclusive manufacture watches since 2006

With the introduction of the ML106 chronograph caliber in 2006, used in the Masterpiece Le Chronographe, and the in-house production of complex movement components Maurice Lacroix can now claim the prestigious status of a Manufacture d'horlogerie (a watchmaking manufacturer which designs and manufactures  all or most movement parts in their own production facilities as opposed to assembling watches using parts purchased from other firms.).
Maurice Lacroix has, in the year 2008, officially presented an entirely new Grande Complication. This chronograph calibre ML 128 with memory function was used for the first time in the Mémoire 1. released  at the end of 2008.
Up to 2015, Maurice Lacroix have produced 14 manufacture calibers, adding at least one manufacture movement every year. The brand has also won twelve Red Dot Design Awards so far!

Maurice Lacroix Brand ambassadors and sports collaborations

Maurice Lacroix has over the years collaborated with many independent, high achieving celebrities such as internet entrepreneur Jimmy Wales, musician Bob Geldof, actor Ray Stevenson, diver Orlando Duque, actor Jang Dong-gun and golfer Justin Rose.
As a brand Maurice Lacroix is all about confidence, self expression, having goals and uncompromising personal values in life. With the Pontos S range, the stylish, innovative and sporting spirit of Maurice Lacroix became the perfect fit for world class athletes. Nicknamed the Missile, swimmer James Magnussen is Maurice Lacroix’ latest brand ambassador. Not only did Magnussen help Australia win many titles but his opening split of 47.49secs makes him the fastest man in history without the aid of a supersuit.
Maurice Lacroix is also the official watch partner of Red Bull Cliff Diving World Series and FC Barcelona. Collaboration with the latter has resulted in a series of unique watch designs for each of the team’s players.

Our Maurice Lacroix collection

Maurice Lacroix watches are manufactured to the highest standards. All watches are Swiss made and contain either Manufacture movements or Swiss ETA, Sellita (automatic) and Ronda (quartz) movements. All watches feature anti-glare coated sapphire crystals. Diamonds used are graded  at least VVS1.

Maurice Lacroix Masterpiece watches

The Masterpiece line is the most exclusive premium line of Maurice Lacroix manufacture watches.

Maurice Lacroix Eliros watches

The Eliros watch line is the basic Maurice Lacroix watch line.

Maurice Lacroix Les Classiques

Les Classiques is the classic Maurice Lacroix watch line.

Maurice Lacroix Fiaba watches

The Fabia range is Maurice Lacroix ladies watch collection.

Maurice Lacroix Pontos watches

Pontos is the Maurice Lacroix sports watch line.

Easy and safe ordering of Maurice Lacroix watches

Holland Watch Group is proud to be an official Maurice Lacroix retailer and we surround your order with the utmost care and attention.